I like how this reading begins with the goals of the book. I was immediately drawn in with thier examples of how the proper analysis of media reveals great things about how we are persuaded to think cerains ways. The reference to 'foregrounding' and 'backgrounding' allowed me to see certain media situations from a different perspective. Word choice, imaging, and setting all set the tone for what the media wants you to believe and how they would like you to follow the story they are writing.
I enjoyed these tips that help one analyze media:
1. How is the world represented?
2. What identities are set up for those involved in the programme or story?
3. What relationships are set up between those involved?
The last section on critical media literacy also suggests more criteria to look at when analyzing media text. It is great that Fairclough suggests that students learn these kind of questions to use when making their own opinions about what they will be influenced by in the media. I really wish I was taught this when I was younger because so often I believed what documentaries said or what news reports covered and never questioned the biased nature. I was naive in that I never questioned the information I was given, ever and now I look back and see that I could have been skeptical all this time. Could this be a cultural thing? Maybe. Maybe I just wasn't raised to question things I might have believed I had no right questioning. Is this how people today think? Possibly.
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